SPENDING WISELY

i listened to a canadian radio program this saturday morning, amazed. it was just listing ad nauseam all the most successful manufacturers and merchandisers of commodity products, sort of like listing the best hockey scores or football bowl winners of all time. i am still surprised that intelligent people i know listen to this program every week. i don't get it. the most successful manufacturers, retailers, advertisers in terms of sales — what do they have to teach me of any value? 

there is important information being generated every day about the cosmos, about life, animal life, human life, about the material universe, what it consists of and how it works, how we work, how best we can solve our very real and critical problems, problems that prevent us from finding justice and peace and security for now and the future, of how best we can prevent the destruction of the ecosystem of earth, including ourselves, and still provide for our needs in an equitable and sustainable way. and yet people find time to learn instead which clever marketers sell the most beer.

there is barely enough time to get on with it, without wasting most of it in useless production and consumption, not only of products, but of ideas. there are only so many thoughts in an hour, hours in a day and days in a life. time is the currency. it is what you are spending every day, and you will run out.      

i had a motto when i was younger — never wake sleeping people. now i think maybe that was wrong — maybe the most important thing one can do in this life is just exactly that — try to wake people from such trivial diversion. 

the final infidelity is to think it doesn't matter what you do.